U-2023 ngokungathandabuzekiyo ngunyaka ongaqhelekanga kumzi mveliso wokomelela waseTshayina. Njengoko ulwazi lwezempilo lwabantu luqhubeka lukhula, ukwanda kwelizwe lonke kokuthandwa kokuqina kuhlala kungathinteki. Nangona kunjalo, ukutshintsha imikhwa yokufaneleka kwabathengi kunye nezinto ezikhethwayo zibeka iimfuno ezintsha kwishishini.Ishishini lokomelela lingena kwinqanaba lokuhlenga-hlengiswa kwakhona- ukomelela kunokwahluka ngakumbi, kusemgangathweni, kwaye kukhethekileyo,ukuguqula iimodeli zoshishino lweendawo zokujima kunye neeklabhu zokujima.
Ngokwe "2022 China Ingxelo yeFitness Industry Data" nguSantiCloud, bekukho ukuncipha kwitotali yenani lezemidlalo kunye neendawo zempilo ezimalunga ne-131,000 kwilizwe lonke ngo-2022. Oku kubandakanya i-39,620 yeeklabhu zorhwebo (ezantsi5.48%) kunye nezitudiyo zokuzilolonga ezingama-45,529 (ezantsi12.34%).
Ngo-2022, izixeko ezikhulu (kubandakanya inqanaba lokuqala kunye nezixeko ezitsha zodidi lokuqala) zabona umndilili wokukhula we-3.00% kwiiklabhu zempilo, kunye nesantya sokuvalwa kwe-13.30% kunye nezinga lokukhula-10.34%. Izitudiyo zokuzilolonga kwizixeko ezikhulu zinezinga lokukhula eliphakathi kwe-3.52%, izinga lokuvalwa kwe-16.01%, kunye nezinga lokukhula-12.48%.
Kuyo yonke i-2023, iindawo zokuzilolonga zemveli zihlala zidibana nobunzima bezemali, eyona iphawuleka kakhulu yolona hlobo luphezulu lokuzilolonga i-TERA WELLNESS CLUB ene-asethi ezixabisa phantse zonke.100 lezigidiIiyuan ziye zanqunyanyiswa ngenxa yeengxabano zemali-mboleko. Ngokufana ne-TERA WELLNESS CLUB, iindawo ezininzi zokuzivocavoca ezaziwayo ziye zajongana nokuvalwa, kunye neendaba ezimbi malunga nabaseki beFineyoga kunye neZhongjian Fitness ukubaleka.Ngeli xesha, umseki weLeFit kunye no-CEO uXia Dong uthe iLeFit iceba ukwandisa ukuya kwiivenkile ezili-10,000 kwizixeko ezili-100 kwilizwe liphela kwiminyaka emi-5 ezayo.
Kuyabonakala ukubaIimpawu eziphezulu zokuqina komzimba zijongene nokuvalwa kokuvalwa, ngelixa izitudiyo ezincinci zokuzilolonga ziqhubeka nokwanda. Iindaba ezingalunganga zibhentsise 'ukudinwa' kweshishini lemveli lokuzilolonga, kancinci kancinci ukuphulukana nokholo eluntwini. Nangona kunjalo,oku kukhokelele kwiimpawu ezomelela ngakumbi, ngoku zijongana nabathengi abanengqondo ngakumbi, kunyanzeleke ukuba bazenzele izinto ezintsha, kwaye ngokuqhubekayo bephucula iimodeli zabo zoshishino kunye neenkqubo zenkonzo..
Ngokophando, 'ubulungu benyanga' kunye 'nokuhlawula-ngokusetyenziswa' zezona ndlela zokuhlawula ezikhethwayo kubasebenzisi bejimu kwizixeko ezikumgangatho wokuqala. Imodeli yentlawulo yenyanga, ebikhe yajongwa ngokungathandekiyo, ngoku ivele njengesihloko esithandwayo kwaye iqokelela ingqwalasela enkulu.
Zombini iintlawulo zenyanga nezonyaka zineenzuzo kunye neengxaki zazo. Iintlawulo zenyanga zibonelela ngeenzuzo ezininzi, ezinjengokunciphisa iindleko zokufumana abathengi abatsha kwivenkile nganye, ukunciphisa amatyala emali eklabhu, kunye nokomeleza ukhuseleko lwemali. Nangona kunjalo, ukutshintshela kwisistim yentlawulo yenyanga ngaphezulu nje kokutshintsha kuphindaphindeko lokuhlawula. Ibandakanya iingqwalasela ezibanzi zokusebenza, iimpembelelo ekuthembekeni kwabathengi, ixabiso lebrand, amazinga okugcina, kunye namazinga okuguqulwa. Ngoko ke, ukutshintshela ngokukhawuleza okanye okungaqwalaselwanga kwiintlawulo zenyanga akusona isisombululo esisodwa.
Ngokuthelekisa, iintlawulo zonyaka zivumela ulawulo oluphezulu lokunyaniseka kwegama phakathi kwabasebenzisi. Ngelixa iintlawulo zenyanga zinokuthoba iindleko zokuqala zokufumana umthengi ngamnye omtsha, zingakhokelela ekwenyukeni kweendleko zizonke. Olu tshintsho lusuka kwiintlawulo zonyaka ukuya kwiintlawulo zenyanga lubonisa ukuba ukusebenza kwephulo elinye lokuthengisa, eliphunyezwa rhoqo ngonyaka, ngoku kunokufuna ukuphinda-phindwe kalishumi elinesibini iinzame. Oku kunyuka kwiinzame kukhulisa kakhulu iindleko ezihambelana nokuzuza abathengi.
Nangona kunjalo, ukutshintshela kwiintlawulo zenyanga kungabonakalisa utshintsho olusisiseko kwiiklabhu zokuzilolonga zemveli, ezibandakanya uhlengahlengiso lwenkqubo-sikhokelo yeqela labo kunye neenkqubo zovavanyo lokusebenza. Olu tshintsho luhamba ukusuka kumxholo-ugxile kwimveliso, kwaye ekugqibeleni ukuya kwizicwangciso ezigxile ekusebenzeni.. Igxininisa utshintsho oluyaukuqhelaniswa nenkonzo, ukuphawula utshintsho kwishishini ukusuka kwindlela yokuthengisa ukuya kwelinye elibeka phambili iimfuno zabathengi. Oyena ndoqo weentlawulo zenyanga ngumbono wokwandiswa kwenkonzo, efuna ukugxininiswa ngakumbi ziimpawu nabaqhubi bendawo kwinkxaso yabathengi. Isishwankathelo, nokuba ngaba kusetyenziswa iimodeli zenyanga okanye ezihlawulwa kwangaphambili,utshintsho kwiindlela zokuhlawula lubonisa utshintsho olubanzi ukusuka kwi-sales-centric ukuya kwi-service-first business strategy.
Iijimu zexesha elizayo ziguqukela kulutsha, ukudityaniswa kwetekhnoloji, kunye nokwahluka. Okokuqala, kuluntu lwethu namhlanje,ukomelela kuya kuthandwa kakhulu kulutsha,ukusebenza njengomsebenzi wentlalo kunye nendlela yokuphuhlisa umntu. Okwesibini, ukuqhubela phambili kwi-AI kunye nobunye ubuchwephesha obutsha bumiselwe ukuguqula imveliso yezemidlalo kunye nokomelela.
Okwesithathu, kukho indlela ekhulayo yabathandi bezemidlalo abakhulisa umdla wabo ukuze babandakanye imisebenzi yangaphandle efana nokuhamba intaba, kunye neembaleki.Okwesine, kukho ukuhlangana okuqaphelekayo kwemizi-mveliso, kunye nemigca phakathi kokubuyisela kwisimo sangaphambili kwezemidlalo kunye nokomelela kuya kusiba mfiliba. Ngokomzekelo, i-Pilates, ngokwesiko inxalenye yecandelo lokubuyisela kwimeko yesiqhelo, ifumene i-traction ebalulekileyo e-China. Idatha ye-Baidu ibonisa ukukhawuleza okunamandla kwishishini le-Pilates kwi-2023. Ngo-2029, kuqikelelwa ukuba ishishini le-Pilates lasekhaya liya kufezekisa izinga lokungena kwimarike ye-7.2%, kunye nobukhulu bemarike obudlula i-yuan ye-50 yeebhiliyoni. Igrafu engezantsi ichaza iinkcukacha ezithe vetshe:
Ngaphaya koko, ngokwendlela yokusebenza kweshishini, kusenokwenzeka ukuba isiqhelo siya kutshintshela kubume bentlawulo eqhubekayo phantsi kwekhontrakthi, ulawulo lwezemali ngendawo kunye nentsebenziswano yebhanki, kunye nolawulo lukarhulumente lwemigaqo-nkqubo ehlawulwa kwangaphambili. Iindlela zentlawulo zexesha elizayo kwishishini zinokubandakanya iintlawulo ezisekelwe kwixesha, iintlawulo zeseshini nganye, okanye iintlawulo zeepakethe zeklasi ezidityanisiweyo. Ikamva eliqaqambileyo leemodeli zentlawulo zenyanga kwishishini lokuzilolonga akukacaciswa. Nangona kunjalo, into ebonakalayo yi-pivot yoshishino ukusuka kwindlela yokuthengisa-centric ukuya kwimodeli ejolise kwinkonzo yabathengi. Olu tshintsho lumele umkhondo obalulekileyo nongenakuthintelwa kuphuhliso lweshishini laseTshayina lokuzilolonga ngo-2024.
Februwari 29 – Matshi 2, 2024
Shanghai New International Expo Centre
I-11th SHANGHAI yezeMpilo, iMpilo, uMboniso woBulunga
Cofa kwaye ubhalise ukuze ubonise!
Cofa kwaye ubhalise ukuze undwendwele!
Ixesha lokuposa: Feb-27-2024