HOdo – Mbatya, Active Wear, Apparel

Tsanangudzo Pfupi

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HOdo Boka rakavambwa muna 1957, iro rine vashandi vangangosvika zviuru makumi matatu uye nderimwe remabhizinesi epamusoro zana akazvimirira muChina. Parizvino zvigadzirwa zvaro zvakabatanidzwa kubva kune yekutanga yakarukwa underwear kusvika kune mana madomasi sembatya, tira rerabha, bio-mishonga uye yekutengesa real estate & park development. HOdo ine masubsidiaries anopfuura gumi, ayo anosanganisira maviri makuru bhodhi makambani akanyorwa, anoti Hongdou Shares (stock code 600400) uye GM Shares (stock code 601500), uye matatu mhiri kwemakungwa mahofisi muNew York, Singapore neSpain. HOdo yakamisa 11.13 square kilometers sihanoukville special economic zone muCambodia iyo yaive yekutanga batch yeChina yemhiri kwemakungwa hupfumi nekutengeserana nzvimbo dzekudyidzana uye yave muenzaniso weBelt and Road initiative uye yakarumbidzwa nevatungamiriri veChina neCambodia. Mutungamiri Xi Jinping vakarumbidza kuti 'budiriro yeSihanoukville yakakosha nharaunda muenzaniso wekudyidzana kwakanaka pakati peChina neCambodia.'

HOdo yakazvipira kuvaka mhando dzemhando dzenyika. Muna Chikumi 1985, HOdo yakabudirira kunyoresa chiratidzo chekutanga, Hongdou, nekuchengetedzwa kwechiratidzo muzvikamu 34 zvikuru zvezvinhu munyika 54 nematunhu. Mazuva ano, Hongdou, CELIMO neHOdo zvakazivikanwa seChina Famous Brands neHurumende Administration yeIndasitiri & Commerce. Muna Chikumi 2010, HOdo yakazivikanwa seyo chete trademark zano rekushandisa modhi bhizinesi muindasitiri yezvipfeko. Kunze kwezvo, HOdo, iyo ine yakatevedzana concatenate branding senge HOdo Varume, HOdo imba, HOdo Kumba Textile, HOdo Vana uye HOdo Cheerful Guta. Kuti tisimudzire tsika dzechinyakare uye kupfumisa zvetsika zvemhando, boka racho rakakurudzira HOdo Qixi Day. Mushure memakore gumi nemapfumbamwe ekushingirira, yakanyorwa semutambo nedhipatimendi repakati pepropaganda nemamwe hushumiri hunomwe. Muna Chikumi 2019, iyo nyika brand lab yakaburitsa runyorwa rweChina Pamusoro 500 Akakosha Brands uye HOdo yakaiswa pachinzvimbo chechi80.

HOdo yakashandisa zvakadzama zano rekuvandudza dhiraivha uye yakasimudzira zvine simba iyo 'Intelligent HOdo' kuvaka. HOdo inoshingairira kusimudzira manejimendi ekuita zvakanaka uye inogara ichikoshesa hunyanzvi hwekuvandudza tekinoroji, hunyanzvi hwekushambadzira uye hunyanzvi hwekuenzanisira, zvichitsamira padanho repamusoro-soro tekinoroji nzvimbo, bhizinesi rekuratidzira renyika tekinoroji, kuronga marongero eInternet yezvinhu uye indasitiri yeInternet. HOdo yakabvumidzwa sechirongwa chekuyedza maindasitiri eInternet papuratifomu neBazi reIndasitiri uye Ruzivo rweTekinoroji.

Nechinangwa cheIndasitiri yenyika uye kuhwina-kuhwina kumapato ese, HOdo yakazadzisa mabasa ayo munharaunda uye yakatanga HOdo Charity Fund, Wuxi Yaoting Charity Fund neWuxi HOdo Fund Care yeNhengo Dzakare dzeCCP dzichitevedzana. Muna 2018, HOdo yakasarudzwa seNyaya Yakasarudzika Yemutoro Wemagariro eChinese Private Enterprises neNational Federation of Industry and Commerce. Kwemakore, HOdo yakapa zvinopfuura mamiriyoni 520 RMB mumari nezvinhu.

Ramangwana riri kuuya. HOdo icharamba ichimhanyisa shanduko uye kusimudzira, kutsvaga kuita kwakatanhamara, kuwedzera kuvandudza bhizinesi remazuva ano neChinese maitiro, uye kurwira chinangwa che100 bhiriyoni HOdo, Intelligent HOdo, Yakanaka HOdo uye Inofara HOdo.

Machira nechipfeko ndiyo mbiru indasitiri yeHOdo iyo yave kusvetuka kubva pakutarisira chigadzirwa kuenda kune yega brand uye kubva mukugadzirwa kwechigadzirwa kuenda kune inozvimirira innovation. HOdo yave imwe yemhando dzakakurumbira muChina. Kune zvitoro zvinodarika zviuru zvitatu zvinodarika zviuru zvitatu, izvo zvichasvika zviuru gumi zvichienderana nehurongwa hweHOdo. Iri boka rave kukurumidza kuvakwa kwetiweki yemhando uye kusimudzira e-commerce uye kusimbisa hunyanzvi hwetekinoroji kukurumidza kushandura nekusimudzira.