Nta gushidikanya ko ari umwaka udasanzwe ku nganda zikora imyitozo ngororamubiri mu Bushinwa. Mu gihe ubumenyi bw’ubuzima bw’abantu bukomeje kwiyongera, mu gihugu hose kwiyongera kwamamara mu myitozo ngororamubiri bikomeje guhagarara. Ariko, guhindura imyitwarire yimyitwarire yabaguzi nibyifuzo bitanga ibyifuzo bishya muruganda.Inganda zimyitozo ngororamubiri ziri mu cyiciro cyo kuvugurura- fitness iratandukanye, isanzwe, kandi yihariye,guhindura imikorere yubucuruzi bwimikino ngororamubiri.
Raporo ya “2022 y’Ubushinwa Fitness Industry Data Report” yakozwe na SantiCloud, mu mwaka wa 2022 habaye igabanuka ry’imikino ngororamubiri n’imyitozo ngororamubiri hafi 131.000 mu gihugu hose.5.48%) na sitidiyo 45,529 yimyitozo ngororamubiri (hepfo12.34%).
Mu 2022, imijyi minini (harimo imijyi yo mu cyiciro cya mbere n’imijyi mishya yo mu cyiciro cya mbere) yabonye ikigereranyo cyo kwiyongera cya 3.00% ku makipi y’imyitozo ngororamubiri, aho ifunga rya 13.30% n’umuvuduko w’ubwiyongere bwa neti-10.34%. Sitidiyo ya Fitness mu mijyi minini yari ifite ikigereranyo cyo kwiyongera cya 3.52%, igipimo cyo gufunga cya 16.01%, n’ubwiyongere bukabije bwa-12.48%.
Muri 2023, siporo gakondo yakunze guhura nibibazo byubukungu, icyagaragaye cyane ni urwego rwo hejuru rwimyitozo ngororamubiri ya TERA WELLNESS CLUB umutungo we ufite agaciro hafiMiliyoni 100Yuan yarahagaritswe kubera amakimbirane y'inguzanyo. Kimwe na TERA WELLNESS CLUB, siporo nyinshi zizwi cyane zurunigi zahuye n’ifungwa, hamwe namakuru mabi yerekeye abashinze Fineyoga na Fitness Zhongjian batoroka.Hagati aho, umwe mu bashinze LeFit akaba n’umuyobozi mukuru, Xia Dong, yatangaje ko LeFit iteganya kwagura amaduka 10,000 mu mijyi 100 mu gihugu hose mu myaka 5 iri imbere.
Biragaragara koibirango byo hejuru byimyitozo ngororamubiri bihura numurongo wo gufunga, mugihe sitidiyo ntoya ya fitness ikomeje kwaguka. Amakuru mabi yashyize ahagaragara 'umunaniro' winganda gakondo zimyitozo ngororamubiri, buhoro buhoro gutakaza kwizera kubaturage. Ariko,ibi byari byaratumye ibirango birushaho gukomera, ubu bikorana nabaguzi benshi bashyira mu gaciro, bahatirwa kwihangira udushya, no gukomeza kunoza imishinga yabo yubucuruzi na sisitemu ya serivisi..
Nk’uko ubushakashatsi bwabigaragaje, 'abanyamuryango buri kwezi' na 'kwishyura-kuri-gukoresha' ni bwo buryo bwo kwishyura bwifashishwa mu gukoresha siporo mu mijyi yo mu cyiciro cya mbere. Uburyo bwo kwishyura buri kwezi, bumaze kubonwa nabi, ubu bwagaragaye nkinsanganyamatsiko ikunzwe kandi irimo gukusanya ibitekerezo.
Kwishura buri kwezi nu mwaka bifite ibyiza n'ibibi. Ukwezi kwishura gutanga inyungu nyinshi, nko kugabanya ikiguzi cyo kubona abakiriya bashya kuri buri duka, kugabanya imyenda yimari ya club, no kongera umutekano wamafaranga. Ariko, kwimukira muri sisitemu yo kwishyura buri kwezi birenze guhinduranya inshuro nyinshi. Harimo ibitekerezo byagutse mubikorwa, ingaruka kumyizerere yabakiriya, agaciro kikirango, igipimo cyo kugumana, nigipimo cyo guhindura. Kubwibyo, guhubuka cyangwa kudasuzumwa guhinduka kwishura buri kwezi ntabwo ari igisubizo kimwe-gikwiye.
Mugereranije, kwishura buri mwaka bituma imiyoborere isumba iyindi yubudahemuka mubakoresha. Mugihe ubwishyu buri kwezi bushobora kugabanya ikiguzi cyambere cyo kubona buri mukiriya mushya, barashobora kutabishaka bigatuma kwiyongera kwamafaranga muri rusange. Iri hinduka kuva buri mwaka kugeza kwishura buri kwezi byerekana ko imikorere yubukangurambaga bumwe bwo kwamamaza, busanzwe bugerwaho buri mwaka, ubu birashobora gusaba imbaraga zigera kuri cumi na zibiri. Uku kwiyongera mubikorwa byongerera cyane ikiguzi kijyanye no kubona abakiriya.
Nubwo bimeze bityo ariko, kwimuka kwishura buri kwezi bishobora kwerekana impinduka zifatika kumikino ngororamubiri gakondo, harimo kuvugurura imikorere yitsinda ryabo hamwe na sisitemu yo gusuzuma imikorere. Ihindagurika riva mubintu-byibanda ku bicuruzwa byibanda ku bicuruzwa, hanyuma amaherezo bigana ku ngamba zishingiye ku bikorwa. Ishimangira impinduka yerekezaicyerekezo cya serivisi, ikimenyetso cyinzibacyuho mu nganda kuva kugurisha kugurishwa kugana imbere yibyo abakiriya bakeneye. Intandaro yo kwishura buri kwezi nigitekerezo cyo kuzamura serivisi, bisaba ko hibandwa cyane kubirango hamwe nabakora ibibuga kubufasha bwabakiriya. Muncamake, haba gufata buri kwezi cyangwa moderi yishyuwe mbere,impinduka muburyo bwo kwishyura zerekana impinduka nini kuva kugurisha-kugurisha kuri serivisi-yambere yubucuruzi.
Imyitozo ngororamubiri izaza igenda itera imbere mubusore, guhuza ikoranabuhanga, no gutandukana. Icyambere, muri societe yacu uyumunsi,fitness iragenda ikundwa cyane mu rubyiruko,gukora nkibikorwa byimibereho nuburyo bwo kwiteza imbere. Icya kabiri, iterambere muri AI hamwe nubundi buryo bushya bwikoranabuhanga bugiye guhinduka mubikorwa bya siporo nubuzima bwiza.
Icya gatatu, hari kwiyongera kwabakunzi ba siporo bagura inyungu zabo kugirango bashiremo ibikorwa byo hanze nko gutembera, na marato.Icya kane, hariho guhuza kugaragara kwinganda, umurongo uri hagati yimikino ngororamubiri na fitness ugenda urushaho kuba urujijo. Kurugero, Pilates, ubusanzwe igice cyurwego rushinzwe gusubiza mu buzima busanzwe, yagize uruhare runini mubushinwa. Amakuru ya Baidu yerekana imbaraga zikomeye mu nganda za Pilates mu 2023.Mu 2029, biteganijwe ko inganda zo mu gihugu cya Pilates zizagera ku isoko rya 7.2%, aho isoko rirenga miliyari 50. Igishushanyo gikurikira kirerekana amakuru arambuye:
Byongeye kandi, mubijyanye nibikorwa byubucuruzi, birashoboka ko ihame rizahinduka muburyo bwo kwishyura buri gihe mumasezerano, kugenzura imari binyuze mubufatanye na banki, no kugena leta kugena politiki yishyuwe mbere. Uburyo bwo kwishyura buteganijwe mu nganda bushobora kubamo amafaranga ashingiye ku gihe, buri somo, cyangwa ubwishyu bwapakiye hamwe. Icyerekezo kizaza cyerekana uburyo bwo kwishyura buri kwezi mu nganda zimyororokere ntikiramenyekana. Ariko, ikigaragara ni pivot yinganda kuva kugurisha-kugurisha uburyo bwo kugana serivisi kubakiriya. Ihinduka ryerekana inzira ikomeye kandi idashobora kwirindwa mu ihindagurika ry’inganda z’imyororokere mu Bushinwa mu 2024.
29 Gashyantare - 2 Werurwe 2024
Shanghai New International Expo Centre
Imurikagurisha rya 11 rya SHANGHAI Ubuzima, Ubuzima bwiza, Imyitozo ngororamubiri
Kanda hanyuma wiyandikishe kugirango werekane!
Kanda hanyuma wiyandikishe gusura!
Igihe cyo kohereza: Gashyantare-27-2024