2023 mosakayikira ndi chaka chodabwitsa kwambiri kwa makampani opanga masewera olimbitsa thupi aku China. Pamene chidziwitso cha thanzi cha anthu chikukulirakulirabe, kuwonjezereka kwadziko lonse kwa kutchuka kwa thanzi labwino sikungatheke. Komabe, kusintha zizolowezi zolimbitsa thupi za ogula ndi zomwe amakonda kumabweretsa zatsopano pamakampani.Makampani opanga masewera olimbitsa thupi akuyamba kusintha- Kulimbitsa thupi kumakhala kosiyanasiyana, kokhazikika, komanso kwapadera,kusintha mitundu yamabizinesi a masewera olimbitsa thupi ndi makalabu olimbitsa thupi.
Malinga ndi "2022 China Fitness Industry Data Report" yolembedwa ndi SantiCloud, zidachepetsedwa kuchuluka kwa malo ochitira masewera olimbitsa thupi omwe ali ndi pafupifupi 131,000 m'dziko lonselo mu 2022. Izi zikuphatikiza makalabu olimbitsa thupi 39,620 (pansipa5.48%) ndi malo ochitira masewera olimbitsa thupi 45,529 (pansi12.34%).
Mu 2022, mizinda ikuluikulu (kuphatikiza mizinda yoyamba komanso mizinda yatsopano yoyambira) idakula ndi 3.00% yamakalabu olimbitsa thupi, kutsekedwa kwa 13.30% komanso kukula kwachuma.-10.34%. Malo ochitira masewera olimbitsa thupi m'mizinda ikuluikulu anali ndi chiwopsezo chakukula kwa 3.52%, kutsekedwa kwa 16.01%, ndi kuchuluka kwakukula kwa-12.48%.
M'chaka chonse cha 2023, malo ochitira masewera olimbitsa thupi nthawi zambiri amakumana ndi mavuto azachuma, chodziwika kwambiri chinali mtundu wapamwamba kwambiri wamasewera olimbitsa thupi a TERA WELLNESS CLUB omwe katundu wake wamtengo wapatali pafupifupi.100 miliyoniyuan adayimitsidwa chifukwa cha mikangano ya ngongole. Zofanana ndi TERA WELLNESS CLUB, malo ochitira masewera olimbitsa thupi ambiri odziwika bwino adatsekedwa, ndi nkhani zoipa zonena za omwe adayambitsa Fineyoga ndi Zhongjian Fitness kuthawa.Pakadali pano, woyambitsa mnzake wa LeFit komanso CEO Xia Dong adati LeFit ikukonzekera kukulitsa malo ogulitsa 10,000 m'mizinda 100 m'dziko lonselo mkati mwa zaka 5 zikubwerazi.
Ndi zoonekeratu kutizopangidwa zolimbitsa thupi zapamwamba zikuyang'anizana ndi kutsekedwa, pomwe ma studio ang'onoang'ono olimbitsa thupi akupitiliza kukula. Nkhani zoipa zavumbula 'kutopa' kwa makampani opanga masewera olimbitsa thupi, pang'onopang'ono kutaya chikhulupiriro kuchokera kwa anthu. Komabe,Izi zidapangitsa kuti ma brand olimba mtima, omwe tsopano akukumana ndi ogula oganiza bwino, amakakamizika kudzipanga okha, ndikusintha mosalekeza mabizinesi awo ndi machitidwe awo antchito..
Malinga ndi kafukufuku, ' umembala wa pamwezi' ndi 'kulipira-pa-ntchito' ndi njira zomwe amakonda zolipirira ogwiritsa ntchito masewera olimbitsa thupi m'mizinda yoyamba. Njira yolipirira pamwezi, yomwe poyamba inkawonedwa molakwika, tsopano yatuluka ngati mutu wotchuka ndipo ikusonkhanitsa chidwi chachikulu.
Zonse zolipira pamwezi komanso pachaka zimakhala ndi zabwino komanso zoyipa. Kulipira pamwezi kumapereka maubwino angapo, monga kuchepetsa mtengo wopezera makasitomala atsopano pasitolo iliyonse, kuchepetsa ngongole zamagulu azandalama, komanso kukulitsa chitetezo chandalama. Komabe, kusinthira ku njira yolipira pamwezi kuposa kungosintha pafupipafupi kwamalipiro. Zimakhudzanso kukhudzika kwa magwiridwe antchito, kukhudzika kwa kukhulupirika kwa makasitomala, mtengo wamtundu, mitengo yosungira, ndi mitengo yotembenuka. Chifukwa chake, kusinthira mwachangu kapena mosaganizira zolipira pamwezi si njira imodzi yokha.
Poyerekeza, malipiro apachaka amalola kuwongolera kwapamwamba kwa kukhulupirika kwa mtundu pakati pa ogwiritsa ntchito. Ngakhale kuti malipiro a mwezi uliwonse angachepetse mtengo wogula wogula watsopano aliyense, mosadziwa angapangitse kuwonjezeka kwa ndalama zonse. Kusintha kumeneku kuchoka pa malipiro apachaka kupita ku mwezi uliwonse kumasonyeza kuti kugwira ntchito kwa kampeni imodzi yamalonda, yomwe nthawi zambiri imapezeka pachaka, ingafunike kuchulukitsa maulendo khumi ndi awiri. Kukwera kumeneku kumakulitsa kwambiri mtengo wokhudzana ndi kupeza makasitomala.
Komabe, kusintha kwa malipiro apamwezi kungasonyeze kusintha kwakukulu kwa makalabu olimba achikhalidwe, kuphatikizapo kukonzanso kachitidwe ka timu yawo ndi kawonedwe ka ntchito. Kusinthaku kumachokera kuzinthu zomwe zimayang'ana kwambiri kuzinthu zamalonda, ndipo pamapeto pake kupita ku njira zomwe zimagwira ntchito.. Imatsimikizira kusintha koloweramayendedwe a utumiki, kuwonetsa kusintha kwa malonda kuchokera ku njira yogulitsa malonda kupita ku imodzi yomwe imayika patsogolo zosowa za makasitomala. Pachimake pamalipiro apamwezi ndi lingaliro la kupititsa patsogolo ntchito, zomwe zimafunikira kuyang'ana kwakukulu kwa ma brand ndi ogwira ntchito kumalo othandizira makasitomala. Mwachidule, kaya kutengera zitsanzo za pamwezi kapena zolipiriratu,Kusintha kwa njira zolipirira kukuwonetsa kusintha kwakukulu kuchoka pamalonda kupita ku njira yoyambira bizinesi.
Malo ochitira masewera olimbitsa thupi amtsogolo akupita ku unyamata, kulumikizana kwaukadaulo, komanso kusiyanasiyana. Choyamba, m'dera lathu lero,kulimbitsa thupi kukuchulukirachulukira pakati pa achinyamata,kutumikira monga zochitika zamagulu ndi njira zopezera chitukuko. Kachiwiri, kupita patsogolo kwa AI ndi matekinoloje ena atsopano akonzedwa kuti asinthe masewera olimbitsa thupi.
Chachitatu, pali chiwopsezo chomwe chikukula cha okonda masewera omwe akukulitsa zokonda zawo kuphatikiza zochitika zakunja monga kukwera mapiri, ndi marathoni.Chachinayi, pali kulumikizana kodziwika bwino kwa mafakitale, ndipo mizere pakati pa kukonzanso masewera ndi kulimbitsa thupi kumasokonekera. Mwachitsanzo, Pilates, yomwe kale inali gawo la ntchito yokonzanso anthu, yapeza chidwi kwambiri ku China. Deta ya Baidu ikuwonetsa kukwera kwamphamvu kwamakampani a Pilates mu 2023. Pofika chaka cha 2029, akuneneratu kuti makampani apanyumba a Pilates apeza msika wolowera pamsika wa 7.2%, kukula kwa msika kupitilira 50 biliyoni ya yuan. Grafu ili m'munsiyi ikufotokoza mwatsatanetsatane:
Kuphatikiza apo, pazantchito zamabizinesi, ndizotheka kuti mchitidwewo udzasinthira kumalipiro osalekeza pansi pa mgwirizano, kuyang'anira zachuma kudzera m'malo ndi mgwirizano wamabanki, ndikuwongolera boma pamalamulo olipira kale. Njira zolipirira zam'tsogolo mumakampani zingaphatikizepo zolipiritsa zotengera nthawi, chindapusa pagawo lililonse, kapena kulipira pamaphukusi amagulu ophatikizidwa. Kudziwika kwamtsogolo kwamitundu yolipira pamwezi pamakampani olimbitsa thupi sikunadziwikebe. Komabe, zomwe zikuwonekera ndi mayendedwe amakampaniwo kuchokera ku njira yogulitsira kupita ku mtundu wotengera makasitomala. Kusinthaku ndikuyimira njira yovuta komanso yosapeŵeka pakusintha kwamakampani olimbitsa thupi ku China pofika 2024.
Feb. 29 – Marichi 2, 2024
Shanghai New International Expo Center
11th SHANGHAI Health, Wellness, Fitness Expo
Dinani ndikulembetsa kuti muwonetse!
Dinani ndikulembetsa kuti mucheze!
Nthawi yotumiza: Feb-27-2024