With the national fitness craze and the number of sports injuries caused by excessive or unscientific sports increases, the market demand for sports rehabilitation is increasing year by year. As a leading sports and fitness service platform in Asia, IWF Beijing International Fitness Exhibition will join hands with the fitness industry and sports rehabilitation to start cross-border integration industry cooperation. Please pay attention!

According to the White Paper on China’s Sports and Rehabilitation Industry (2020), China’s rehabilitation medicine has developed rapidly in the past 40 years. China’s sports rehabilitation industry began in 2008 and started in 2012.According to the survey statistics of the Sports Rehabilitation Industry Alliance, in 2018, the number of institutions mainly engaged in sports rehabilitation services in China exceeded 100 for the first time, and nearly 400 by the end of 2020.

Therefore, sports rehabilitation is not only an emerging industry, but also an important part of the upgrading of medical service consumption.

01    What exactly is exercise rehabilitation

Exercise rehabilitation is an important branch of rehabilitation medicine, whose essence is the integration of “exercise” and “medical” treatment “.Sports rehabilitation is a new frontier discipline of sports, health and medicine. It promotes tissue repair, restores sports function and prevents sports injury through sports repair, manual therapy and physical factor therapy. The main population targeted for sports rehabilitation includes patients with sports injuries, patients with skeletal and muscle system injuries, and postoperative orthopedic patients.

02    Development status of sports rehabilitation industry in China

2.1. Distribution status of sports rehabilitation institutions

According to statistics from the Sports Rehabilitation Industry Alliance, China will have sports rehabilitation stores in 2020, and 54 cities will have at least one sports rehabilitation institution. In addition, the number of stores shows obvious urban distribution characteristics and shows a positive correlation with the degree of urban development. The first-tier cities obviously develop rapidly, which is closely related to the local sports rehabilitation acceptance and consumption ability.

2.2. Store operating conditions

According to the White Paper on China’s Sports Rehabilitation Industry (2020), at present, 45% of single sports rehabilitation stores have an area of 200-400 ㎡, about 30% of stores are below 200 ㎡, and about 10% have an area of 400-800 ㎡. Industry insiders generally believe that small and medium-sized areas and rent prices are favorable to ensuring the profit space of stores.

2.3. Single-store turnover

The monthly turnover of ordinary small and medium-sized stores is generally 300,000 yuan. Through refined operation, broadening customer access channels, increasing diversified income and multidisciplinary services, stores in first-tier cities have had a monthly turnover of more than 500,000 yuan or even one million yuan. Sports rehabilitation institutions need not only intensive cultivation in operators, but also constantly explore and expand new models.

2.4. Average single treatment price

The average single treatment price of sports rehabilitation in different cities shows certain differences. The price of special professional sports rehabilitation services is above 1200 yuan, in first-tier cities is generally 800-1200 yuan, in second-tier cities is 500-800 yuan, and in third-tier cities is 400-600 yuan.Sports rehabilitation services are considered as non-price-sensitive markets internationally. From the perspective of consumers, consumers value good service experience and treatment effect more than price.

2.5. Diversified business structure

The scale of single-point operating revenue and the cost control of opening stores are the key to sports rehabilitation stores. Long-term and sustained profitability is the core factor to attract investors and new brands. Improve profitability mostly through diversified revenue channels, including: treatment services, enterprise services, event guarantee, consumption tools, sports team services / technology output, course training, etc.

03    The relationship between the sports rehabilitation industry and fitness

An important part in exercise rehabilitation is training, and a treatment plan is missing after treatment without continuous functional training. Therefore, sports and health centers have rich training equipment and professional venues, which is often misunderstood by many people as a private classroom. In fact, gyms and sports rehabilitation centers do have similarities, whether it serves the population or the output technology.

The demand for sports rehabilitation market continues to grow, but the number of existing sports rehabilitation institutions is far from being met. Therefore, if gyms want to join the commercial sector of sports rehabilitation, it is very easy to break the circle from the talent structure. The existing gym venue and supporting facilities can also do a cross-border integration with sports rehabilitation, embedded with professional sports rehabilitation services in the store, do not need to subvert, but can empower!

04    IWF Beijing officially enables the sports rehabilitation industry

As a leading sports fitness service platform in Asia, IWF Beijing not only has rich fitness club resources, but also on August 27-29,2022 in Beijing will open sports rehabilitation exhibition area, to create a collection of sports injury physical examination, sports injury rehabilitation, orthopedic postoperative rehabilitation, pain treatment, integrating 50 + professional rehabilitation center as a rehabilitation institutions exhibition area, build a professional, standardized industry exhibition and communication platform, fitness industry and sports rehabilitation open cross-border integration industry cooperation, complete the mission of enabling sports rehabilitation industry.

NO.1

Sports rehabilitation professional exhibition area

On the 2022.8.27-29 day, Beijing will also create the International Convention and Exhibition Center

Simulated mobile sports rehabilitation institution

Comprehensive hundreds of institutions at the same time to display characteristic projects

Sports Rehabilitation Fitness Club full solutions

Sports rehabilitation equipment scene building

On-site free rehabilitation area experience and rehabilitation physical examination link

To jointly witness the characteristics of China’s current domestic sports rehabilitation institutions

NO.2

IWF Beijing Sports and Rehabilitation Industry Forum

Movement + Rehabilitation = Reconstruct + Reconstruction

On 2022, August 27,14:00-17:00, Beijing Yichuang International Convention and Exhibition Center

The development road of sports rehabilitation

How does the club owner break the circle to grow up

How to build a star rehabilitation therapist

Guidelines for adolescent sports injury risk and nutrition

NO.3

Campaign Probiotics & IWF Beijing jointly launched

Sports Rehabilitation

14:00, August 28,14:00-17:00, Beijing Yichuang International Convention and Exhibition Center

contain completely:

Sports expert

Rehabilitation expert

Sports probiotics sports expert think tank

Master / investor of the rehabilitation hall

Club Owner / Investor

Mentor expert

entrepreneur team

*The data sources of this paper are all: White Paper on China’s Sports and Rehabilitation Industry (2020)