Author：kariya
Source of picture：pixabay
We are in the era of huge change in consumption trend, grasping the market trend is the key to the success of food and beverage enterprises.FrieslandCampina Ingredients, a feature material supplier, has released a report based on research on the latest markets and consumers, revealing five trends driving the food, beverage and supplement industries in 2022.
01 Focus on healthy aging
There is a trend of population aging worldwide. How to grow old healthily and delay the aging time has become the focus of consumers.Fifty-five percent of people over 55 believe healthy aging as being healthy and active.Globally, 47% of people aged 55-64 and 49% of people over 65 are very concerned about how to remain strong as they age, because people around their 50s face a series of aging problems, such as muscle loss, reduced strength, poor resilience and slower metabolism.In fact, 90% of older consumers would prefer to choose foods to stay healthy rather than traditional supplements, and the supplement dosage form is not pills and powder, but delicious snacks, or nutritional fortified versions of familiar food and drinks.However, few functional food and beverage products on the market are products that focus on nutrition for the elderly. How to bring the concept of healthy aging into food and beverage will be an important breakthrough in the relevant markets in 2022.
What areas are worth watching?
- Mysarcopenia and Protein
- Brain health
- Eye protection
- Metabolic syndrome
- Bone and joint health
- Elderly nursing food for swallowing
Product example
The ——Triple Yogurt triple yogurt launched for people with hypertension has the three effects of lowering hypertension, controlling the rise of postprandial blood sugar and increasing triglycerides.The patented ingredient, MKP, is a novel hydrolyzed casein peptide that lowers blood pressure by inhibiting the angiotensin-converting enzyme (ACE).
Lotte non-stick tooth gum is a functional label food with “memory maintenance” claims, with ginkgo biloba extract, easy to chew and non-stick teeth, and people with dentures or changing teeth can eat it, specially designed for middle-aged and elderly people.
02 Repair of the body and mind
Tension and stress are almost everywhere. People around the world are seeking ways to repair their physical and mental health.Mental health has been a key concern for consumers for years, but the outbreak has exacerbated potential concerns. ——, 46% of 26-35 and 42% of 36-45 actively hope to improve their mental health, while 38% of consumers have moved to improve their sleep.When it comes to repairing psychological and sleep problems, consumers would prefer to improve in safe, natural and gentle ways than melatonin supplements.Last year, Unigen introduced Maizinol, a sleep-aid ingredient extracted from immature corn leaves.A clinical study showed that taking the ingredient before bed increases deep sleep for more than 30 minutes, mainly by promoting melatonin biosynthesis, which contains compounds similar to melatonin and therefore can also bind to melatonin receptors.But unlike direct melatonin supplementation, because it is not a hormone and does not interrupt the normal biosynthesis, it can avoid some adverse effects of direct melatonin supplementation, such as daydreaming and dizziness, which can wake up the next day, and may be a better alternative to melatonin.
What ingredients are worth paying attention to?
- Milk phospholipids and prebiotics from dairy products
- Lhops
- Mushrooms
Product example
Friesland Campina Ingredients last year introduced Biotis GOS, an emotion management ingredient called oligo-galactose (GOS), a prebiotic from milk that stimulates the growth of beneficial gut flora and helps consumers reduce stress and anxiety.
Mature hops bitter acid (MHBA) used in mature hop extract or beer benefits healthy adults’ mood and energy levels, and can help sleep and maintain healthy bones, according to a new study by Kirin in Japan.Kirin’s patented MHBA is less bitter than traditional hop products and can be mixed into a variety of foods and drinks without affecting flavor.
03 Overall health began with intestinal health
Two-thirds of consumers have realized that intestinal health is the key to achieve overall health, according to a survey of Innova, consumers have realized that immune health, energy level, sleep and mood improvement are closely related to intestinal health, and these problems are the most concerned about consumer health problems.Research shows that the more familiar they are with an ingredient, the more consumers believe in its effectiveness. In the field of gut health, mainstream components such as probiotics are well known to consumers, but education on innovative and emerging solutions such as prebiotics and synbiotics is also crucial.Returning to the base using ingredients like protein, vitamin C and iron can also add trustworthy appeal to the new formula.What ingredients are worth paying attention to?
- Metazoa
- Apple vinegar
- Inulin
Senyong Nutrition has launched the enhanced tofu Mori-Nu Plus.According to the company, the product is rich in protein, vitamin D and calcium, as well as effective doses of prebiotics and Senyong’s LAC-Shield metazoan.
04 Elastic Veganism
Plant bases are evolving from emerging trends to a mature lifestyle, and more consumers are incorporating plant-based ingredients into their diets along with traditional protein sources.Today, more than a quarter of consumers consider themselves resilient vegan, with 41% regularly consuming dairy alternatives.As more people identify themselves as resilient vegetarians, they need more diverse sets of proteins to select for —— including plant-and dairy-derived proteins.Currently, products with mixed dairy and plant proteins are a relatively blank space in which balancing nutrition and taste is the key to success and Using legume ingredients such as peas and beans can provide an excellent basis for creating truly delicious, innovative products that consumers love.
Up and Go’s banana & Honey-flavored breakfast milk, mixing skim milk and soy separation protein, adding plant ingredients such as oats, bananas, as well as vitamins (D, C, thiamine, riboflavin, niacin, B6, folic acid, B12), fiber and minerals, combines comprehensive nutrition and delicious taste.
05 Environmentally oriented
74 percent of consumers are concerned about environmental issues, and 65 percent want food and nutrition brands to do more to protect the environment.In the past two years, nearly half of global consumers have changed their diets to improve environmental sustainability.As an enterprise, showing the product traceability two-dimensional code on the packaging and keeping the supply chain fully transparent can make consumers more trust, pay attention to sustainable development from the packaging, and the use of recyclable packaging is also becoming popular.
Carlsberg’s world’s first paper beer bottle is made of sustainable wood fiber with PET polymer film / 100% biobased PEF polymer film diaphragm inside, ensures beer filling.
Post time: Mar-16-2022