2023 babu shakka shekara ce ta ban mamaki ga masana'antar motsa jiki ta kasar Sin. Yayin da wayar da kan jama'a game da lafiyar jama'a ke ci gaba da haɓaka, haɓakar shaharar da ake samu a duk faɗin ƙasar ya kasance ba zai iya tsayawa ba. Koyaya, canza halaye masu dacewa da abubuwan da ake so suna haifar da sabbin buƙatu akan masana'antar.Masana'antar motsa jiki tana shiga wani lokaci na sake fasalin- dacewa ya fi bambanta, daidaitacce, kuma na musamman,juyin juya halin kasuwanci model na gyms da motsa jiki kulake.
Dangane da "Rahoton Bayanai na Masana'antu na Jiki na kasar Sin na 2022" na SantiCloud, an sami raguwar adadin wasannin motsa jiki da wuraren motsa jiki tare da kusan 131,000 a duk fadin kasar a cikin 2022. Wannan ya hada da kulake na motsa jiki na kasuwanci 39,620 (saukar).5.48%) da 45,529 ɗakunan motsa jiki (ƙasa12.34%).
A cikin 2022, manyan biranen (ciki har da matakin farko da sabbin biranen matakin farko) sun sami matsakaicin girma na 3.00% na kulab ɗin motsa jiki, tare da ƙimar rufewa na 13.30% da ƙimar haɓakar ci gaba.-10.34%. Studios na motsa jiki a cikin manyan biranen suna da matsakaicin girma na 3.52%, adadin rufewa na 16.01%, da ƙimar ci gaban net.-12.48%.
A cikin 2023, wasannin motsa jiki na gargajiya akai-akai suna fuskantar matsalolin kuɗi, tare da mafi shaharar kasancewa babbar ƙungiyar motsa jiki ta TERA WELLNESS CLUB wacce kadarorin ta kusan daraja.miliyan 100Yuan ya kasance daskarewa saboda takaddamar lamuni. Kamar kungiyar TERA WELLNESS CLUB, sanannun wuraren wasan motsa jiki da yawa sun fuskanci rufewa, tare da munanan labarai game da waɗanda suka kafa Fineyoga da Zhongjian Fitness sun tsere.A halin da ake ciki, shugaban kamfanin LeFit kuma shugabar kungiyar Xia Dong ta bayyana cewa, LeFit na shirin fadada shaguna 10,000 a birane 100 a fadin kasar nan cikin shekaru 5 masu zuwa.
Ya tabbata cewasaman sarkar fitness brands suna fuskantar guguwar rufewa, yayin da ƙananan ɗakunan motsa jiki ke ci gaba da faɗaɗa. Labari mara dadi ya fallasa 'gajiya' na masana'antar motsa jiki ta gargajiya, sannu a hankali ta rasa imani daga jama'a. Duk da haka,Wannan ya haifar da ƙarin samfuran juriya, yanzu suna hulɗa da ƙarin masu amfani da hankali, an tilasta musu su ƙirƙira kansu, da ci gaba da haɓaka samfuran kasuwancin su da tsarin sabis..
Dangane da binciken da aka yi, 'mamba na wata-wata' da 'biyar-amfani' sune hanyoyin biyan kuɗi da aka fi so ga masu amfani da motsa jiki a biranen matakin farko. Samfurin biyan kuɗi na wata-wata, da zarar an gan shi ba daidai ba, yanzu ya fito a matsayin babban jigo kuma yana tara hankali sosai.
Biyan kuɗi na wata-wata da na shekara suna da fa'ida da rashin amfaninsu. Biyan kuɗi na wata-wata yana ba da fa'idodi da yawa, kamar rage farashin sayan sabbin kwastomomi ga kowane kantin sayar da kayayyaki, rage haƙƙin kuɗaɗen kulab, da haɓaka tsaro na kuɗi. Koyaya, canzawa zuwa tsarin biyan kuɗi na wata-wata fiye da jujjuyawar mitar lissafin kuɗi. Ya ƙunshi faffadan la'akarin aiki, tasiri akan amanar abokin ciniki, ƙimar alama, ƙimar riƙewa, da ƙimar juyawa. Don haka, saurin canzawa ko kuma ba a la'akari da shi zuwa biyan kuɗi na wata-wata ba shine mafita mai-girma-duka ba.
A kwatancen, biyan kuɗi na shekara-shekara yana ba da damar ingantaccen sarrafa amincin alama tsakanin masu amfani. Yayin da biyan kuɗi na wata-wata zai iya rage farashin farko na samun kowane sabon abokin ciniki, ba da gangan ba za su iya haifar da haɓakar kuɗaɗe gabaɗaya. Wannan sauyi daga shekara-shekara zuwa biyan kuɗi na wata-wata yana nuna cewa tasirin yaƙin neman zaɓe guda ɗaya, wanda aka saba samu a kowace shekara, na iya buƙatar ƙoƙari har sau goma sha biyu. Wannan haɓakawa a ƙoƙarin yana haɓaka farashin da ke hade da samun abokan ciniki.
Duk da haka, canzawa zuwa biyan kuɗi na wata-wata na iya nuna canji na asali ga kulake na motsa jiki na gargajiya, wanda ya haɗa da sake fasalin tsarin ƙungiyar su da tsarin kimanta aiki. Wannan juyin halitta yana motsawa daga mai da hankali kan abun ciki zuwa mai da hankali kan samfur, kuma a ƙarshe zuwa dabarun mai da hankali kan ayyuka. Yana jaddada motsi zuwa gadaidaitawar sabis, Alamar canji a cikin masana'antu daga hanyar da aka ƙaddamar da tallace-tallace zuwa wanda ke ba da fifiko ga bukatun abokin ciniki. Babban jigon biyan kuɗi na wata-wata shine manufar haɓaka sabis, yana buƙatar ƙarin mayar da hankali ta samfuran samfuran da masu gudanar da wurin akan tallafin abokin ciniki. A taƙaice, ko ana amfani da samfuran kowane wata ko wanda aka riga aka biya,canje-canje a hanyoyin biyan kuɗi suna nuni ne da babban canji daga cibiyar tallace-tallace zuwa dabarun kasuwanci-farko na sabis.
Gyms na gaba suna tasowa zuwa ga samartaka, haɗin fasaha, da bambancin. Na farko, a cikin al'ummarmu a yau.motsa jiki yana ƙara shahara a tsakanin matasa,yin aiki a matsayin duka ayyukan zamantakewa da kuma hanyar ci gaban mutum. Na biyu, an saita ci gaban AI da sauran sabbin fasahohi don kawo sauyi ga masana'antar wasanni da motsa jiki.
Na uku, ana samun karuwar masu sha'awar wasanni suna faɗaɗa sha'awarsu don haɗawa da ayyukan waje kamar yawon shakatawa, da tseren fanfo.Na hudu, akwai sanannen haɗin gwiwar masana'antu, tare da layukan da ke tsakanin gyaran wasanni da motsa jiki suna ƙara yin duhu. Alal misali, Pilates, wanda bisa ga al'ada, wani bangare ne na fannin gyaran gyare-gyare, ya samu karbuwa sosai a kasar Sin. Bayanai na Baidu sun nuna wani gagarumin ci gaba ga masana'antar Pilates a shekarar 2023. Nan da shekarar 2029, an yi hasashen cewa, masana'antar Pilates ta cikin gida za ta cimma matsayar shigar kasuwa da kashi 7.2%, da girman kasuwar ya zarce yuan biliyan 50. Hoton da ke ƙasa yana zayyana cikakkun bayanai:
Bugu da ƙari kuma, dangane da ayyukan kasuwanci, mai yiwuwa al'ada za ta canza zuwa tsarin biyan kuɗi na ci gaba a ƙarƙashin kwangila, kula da kudi ta hanyar haɗin gwiwar wuri da banki, da kuma tsarin gwamnati na manufofin da aka riga aka biya. Hanyoyin biyan kuɗi na gaba a cikin masana'antu na iya haɗawa da caji na tushen lokaci, kuɗin kowane lokaci, ko biyan kuɗin fakitin aji. Har yanzu ba a tantance fitattun samfuran biyan kuɗi na wata-wata a masana'antar motsa jiki ba. Koyaya, abin da ke bayyane shine jigon masana'antar daga tsarin siye-tsalle-tsalle zuwa samfurin da ya dace da sabis na abokin ciniki. Wannan sauyi yana wakiltar wani yanayi mai mahimmanci kuma wanda ba za a iya kaucewa ba a cikin juyin halittar masana'antar motsa jiki ta kasar Sin nan da shekarar 2024.
Fabrairu 29 - Maris 2, 2024
Shanghai New International Expo Center
Kiwon Lafiya, Lafiyar Lafiyar Jama'a, Baje koli na SHANGHAI na 11
Danna kuma Yi rijista don Nunawa!
Danna kuma Yi rijista don Ziyarci!
Lokacin aikawa: Fabrairu-27-2024